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Wednesday, May 6, 2020
Case Analysis Supply Chain Management at Wal-Mart
CASE ANALYSIS: SUPPLY CHAIN MANAGEMENT AT WAL-MART INTRODUCTION Wal-mart Stores Inc was the worldââ¬â¢s largest retailer and was started by Sam Walton in 1962 who named it as ââ¬Å"Wal-Mart Discount Cityâ⬠. However before Wal-mart; Sam Walton owned a number of Ben Franklin Store Chains. Due to this prior experience of owning smaller variety stores and dealing with its franchised supply chain, he learnt various business concepts and also was able to selectively purchase merchandise in bulk from new suppliers and then transport these goods to his stores directly. And then he realized a new trend of discount retailing which was based on driving high volumes of product through low cost retail outlets. He also started a new concept of ââ¬Å"Everyday Lowâ⬠¦show more contentâ⬠¦As of now they have largely developed in Canada and Mexico, however when it comes to international markets something is holding back the success found on North American soil. Other constraints currently effecting Wal-Martââ¬â¢s supply chain is having the compe tition borrowing ideas that have worked so well for them, making the gap smaller and smaller each year in overall market share. WAL-MART SUPPLY CHAIN Wal-Mart was known for its excellent supply chain management. Wal-mart grew in the 1960s to 1980s and benefited from improved road infrastructure and the inability of its competitors to keep up to changes in legislation. The main change was the removal of ââ¬Å"resale price maintenance,â⬠which had prevented retailers from discounting merchandise. A strong and efficient supply chain is the key to distribution and keeping their customers satisfied with the promise of ââ¬Å"Everyday Low Prices.â⬠Things within the supply chain in which Wal-Mart excelled at would include logistics, purchasing, retail decisions, and limiting the overall bullwhip effect of the supply chain. LOGISTICS Logistics is a complex process and involves several functions such as procurement or purchasing, inward transport, receiving, warehousing, stock control, order picking, materials handling, outward transport, physical distribution management, recycling, and returns amp; waste disposal functions.. With Wal-Mart this was started from Waltonââ¬â¢s idea of ââ¬Å"discount retailing.â⬠Due toShow MoreRelatedCase Analysis: Supply Chain Management at Wal-Mart1388 Words à |à 6 PagesCASE ANALYSIS: SUPPLY CHAIN MANAGEMENT AT WAL-MART INTRODUCTION Wal-mart Stores Inc was the worldââ¬â¢s largest retailer and was started by Sam Walton in 1962 who named it as ââ¬Å"Wal-Mart Discount Cityâ⬠. However before Wal-mart; Sam Walton owned a number of Ben Franklin Store Chains. 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The success and failure in these cases is based on volume of sales and recognition of the two companies. Target SWOT Analysis Target is a mass merchandising store based out of Roseville, Minnesota and founded in 1962. Almost 50 years later, Target is still going strong. They have always been in direct competition with theRead MoreEssay on Walmart, Information System1629 Words à |à 7 PagesBMAN 21061 Introduction To Management Information System Non-assessed Essay Qï ¼Å¡Large numbers of companies are using their information systems as a strategic tool to improve their competitive advantage. Choose one of these companies (Toyota or Wal-Mart) and prepare an essay of 1500 words on: a) how information systems are used strategically by the company to gain a competitive advantage b) discuss if it is possible for the company to maintain thisRead MoreWalmart Case Analysis11203 Words à |à 45 PagesWal-Mart, 2007 Case Analysis International Business Executive Summary 4 Challenges 5 Re-Aligning the Marketing Strategy for Greater Relevancy 5 Figure 1: Wal-Mart Segmentation Strategy 8 Figure 2: Customer Segment Loyalty Analysis 10 Human Resources Lack Compliance and Governance 11 Figure 3: Wal-Martââ¬â¢s Chain of Command 14 Ethnocentrism Rampant In Global Growth Strategies 15 Competitive Strategies must get Beyond Price Wars 18 Wal-Martââ¬â¢s Competitors 19 FigureRead MoreWal Mart : A Case Case Study Essay1064 Words à |à 5 Pageseek 2 Wal-Mart: A Case Study in Supply Chain à We all are familiar with and buy from Wal-Mart, maybe on a daily basis, Sam Walton, the founderââ¬â¢s focus was on logistics and today Wal-Mart is a leader in the field of supply chain management. The company, however, is not complacent with this label and continues to strive toward excellence and to expect the same from its vendors. The company continues to institute new initiatives. Wal-mart looks for ways to improve its supply chain processes, never
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